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Samples Client: The American Cancer Society: Reach to Recovery Medium: Video and Handbook Total Program Length: 22 minutes Writer: Ann Biswas Reach to Recovery: A Guide To
Healthy Healing After Breast Surgery
1. The American Cancer Society logo slowly fades up. (Grandview master also will include the GVH/SVH logo). FADE TO BLACK. MUSIC Fade up soft, light piano music. Fade music under as narrator begins to speak. FADE UP 1b. The pink ribbon symbol for breast cancer appears full screen. (Animation Option: a pink ribbon gently floats across the lower portion of the screen, then ties itself into the recognizable pink ribbon symbol for breast cancer, finishing center screen). 2. Slow dissolve to a silhouette showing the back of a woman sitting on the edge of a bed in a hospital room. FADE UP 3. Over video, fade up the program title briefly: "Reach to Recovery: A Guide to Healthy Healing After Breast Surgery" (Fade out title) This is Patient #1, a single, Caucasian woman in her 40s. She appears to be sitting alone quietly. The camera begins to slowly pan around the bedside to reveal someone sitting beside her. It is a Reach to Recovery volunteer. The camera circles around to show the women from the front. They are now fully lit in bright sunlight. As the female narrator begins speaking, we see that the women are engaged in an animated discussion. The Reach to Recovery volunteer, Volunteer #1, is Caucasian and in her 30s. She has several pamphlets in her hands, a small rubber ball and a rope. She appears to be explaining information that is in one pamphlet and referring to the ball and rope. Patient #1 at her side asks a few questions as they talk.
4. Cut to a close-up of Volunteer #1.
5. Cut to reaction shots of Patient #1.
6. Dissolve to a wide hospital shot showing Patient #1 in a hallway near a nursing station. We see members of her healthcare team busily working nearby. A male physician discusses something in the chart with Patient #1. A nurse, radiologist and another team member enter talking. Someone hands the physician a report, and they discuss information with the patient. MUSIC Change to medium tempo, light music.
7. Dissolve to medium close ups - first of the surgeon and pathologist in discussion - then of an oncologist and several nurses.
8. Dissolve to a medium shot of a primary care physician (PCP) and nurse in a physician’s office setting.
9. Dissolve to shots of Patient #1 with a group of co-workers eating in a lunchroom cafeteria. The patient is talking, then someone responds. Everyone appears to be having a good time.
10. Dissolve to a close-up of Patient #1 with the nurse practitioner from the PCP’s office. The patient is asking questions.
MUSIC Change to "theme" music. This light, medium tempo music will reprise each time we see a section title. 11. Effect to a dark, neutral background with the pink ribbon symbol in the upper left- hand corner. This image, when combined with section titles, will divide each section of the program. The "pink ribbon title screen" will serve to visually reinforce a change in the program’s focus. (Animation Option: each time we see this image, the tails of the ribbon flutter slightly). 12. Fade up words over the pink ribbon title screen: "Coming Home: Getting Back to Basics" MUSIC Fade theme music under. 13. Fade title and dissolve to Patient #2 sitting on a couch. She is an African American woman in her late 60s. She is wearing a robe and we can just see her bandages. Her family is nearby: a husband, an adult daughter, and a teenage granddaughter. Her husband hands her the telephone and she begins a conversation with someone. Her daughter comes into the frame and hands her a book, then sits at the end of the sofa. The grandchild is in the frame watching television.
14. Cut to a close up of Patient #2 as she hangs up the phone. She asks her husband a question. Cut to a wide shot as her husband adjusts a pillow behind her, then sits next to her. They begin to talk with each other.
MUSIC Changes to medium tempo music. 15. Dissolve or effect to a flashback of Patient #2 in the hospital. She is lying on the bed and a nurse is giving her instructions. She practices deep breathing.
17. Dissolve to Patient #2 at home carrying a small potted plant. We can tell it takes effort for her to do this. She sets the plant down and gently massages her arm.
18. Dissolve to shots of Patient #2 brushing her hair in front of a mirror. Cut to a shot of her putting a blouse on a hanger and putting it into the closet (using her operated arm). --- PROGRAM CONTINUED ---
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